Dasari Narayana Rao’s 149th directorial ‘Young India’ had its audio launch recently. The first audio CD that was auctioned was sold out for Rs. 2 lakhs. The audio has hit the market recently. Dasari seems to have adopted new marketing strategy for the audio. He has launched 2 lakh CDs and Cassettes into the market which was priced Rs.9.98 per CD. He has told the distributors to sell the each CD for Rs. 5 only. Due to the low price of the CD, the 2 lakh copies have been sold out like hot cakes across the state. The director is now planning to get 1 lakh copies of audio more from Mumbai. These new copies will be released in the market shortly.
Article Involves:: Dasari Narayana Rao
No comments:
Post a Comment