The Pepsi Co India announced a talent-based contest ‘7UP Star with Allu Arjun’. Executive Vice-President Alpana Titus said that this was a talent-based consumer initiative where consumers would be judged on their dancing skills and showmanship. The promotion began on September 16 and would cover 13 cities as part of which it would be organised in Guntur on Saturday. The journey began at Tirupati, and would be organised at Warangal, Karimnagar, Hyderabad, Nizamabad, Nellore, Vijaywada, Rajahmundry, Guntur, Kurnool, Vizag, Nalgonda and Vizianagram.
The contest gives 7UP consumers an opportunity to share screen space and match their dance moves with actor Allu Arjun. This would not only bring the consumer up, close and personal with the celebrity Allu Arjun, but also matches their steps and be a part of his new music video,” she added in a release here on Friday.
The registration dates are September 18 and 19. Consumers need to fill in the registration forms, which would be made available at select venues in the city. Further more, interactive floats and canter activations had been arranged, she said. The intra-city auditions for the ‘7UP Star with Allu’ campaign would take place on Saturday in Sri BVR Kalyanamandapam, Landmark - Amaravati Road, Nagarala. Eligibility conditions for participations were available on the website www.7up.in Twenty-four final participants across 13 cities would then get a chance to train under seasoned choreographers on dancing techniques and movements.
The finals would be judged by Allu Arjun, along with other judges. The winners of this contest would get a chance to star in an all new music video with Allu Arjun, the release said.
Article Involves:: Allu Arjun
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