That Geetha Arts is slowly, but steadily, turning out to be a giant production house in Tollywood, is indisputable. The Allu Aravind company is, perhaps, the only banner that has been making news for its many projects. Ever since Aamir Khan's Ghajini set the box office on fire by collecting Rs. 200 cr. in its first two weeks, Geetha Arts has almost become the next big thing.
The banner's new advances in selling, advertising and marketing of films are things to be written about. If it recently announced a plan to produce the Hindi avatar of Magadheera at an estimated cost of Rs. 75 cr, it is in news again for reportedly buying two of the most-awaited films for the year 2010 for, well, Rs. 65 cr.!
Pawan Kalyan's Puli, produced by Singanamala Ramesh, has been bought by Geetha Arts. So also Varudu, a DVV Danayya production. The films are being made at extravagant costs and they are expected to release with scorching openings.Puli, the craziest film, has Pawan playing dual role (rumoured), while Varudu stars Allu Arjun, who is on a high ever since Arya2's release.
Article Involves:: Allu Aravind, Pawan Kalyan, Singanamala Rameshbabu, D V V Danayya
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