Tuesday, December 22, 2009

MAA is broke. Gasp! - JustTollywood.com News



Movie Artistes Association may have the greatest star attraction so much so it can rake in crores in a night, as and when it wants to. Recently, it collected Rs. 6.75 cr. for the flood victims in the state and handed over it to the Chief Minister's Relief Fund with pride. It is learnt that plans for yet another star cricket match is on the anvil. It is not new for the Association to come up with plans to save the victims of floods and famine and its noble intentions are highly commendable.
However, it seems that MAA refuses the adage charity begins at home. At the recently held MAA Diary release function, it was said that the association did not have sufficient funds to take out the diary, which they do (with difficulty) every year. Why does the 'well-to-do' MAA not have the required finances to fund the publication of the Diary or, for that matter, to come to the rescue of its artistes, who need some financial help to sustain and feed themselves?
The industry that makes the maximum number of films at skyrocketing costs and whose heroes charge unimaginable amounts (not to mention about the remuneration paid to its imported heroines), has no funds to carry forward some of the important activities that a recognised industry has to. It is a pity that the moguls and leaders of the industry do not have the courage to show the conviction of a Tammireddy Bharadwaj in bettering the living standards of cine workers and poor artistes today, despite their immense political and economic clout.
That MAA does not have the finances to pay for the pensions of old artistes is a sad commentary on the deteriorating situation within the Telugu film industry.Next time if the industry members are hailed to the sky for garnering crores in an effort to help flood victims etc, they will do well do remember of the plight of men of their own tribe.


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